I believe that despite the current economic troubles this holiday season will mark a huge jump for BluRay traction – especially if this deal is any indication of what’s coming. If you’re in the market to upgrade to BluRay NOW is the time to jump on it. MacMall has the Sony S350 for $199.99, which is half the original retail price and $100 less than the current sale price at the Sony store. This player is fully BD 2.0 capable and has an ethernet port on the back for all those useless BD-Live features and firmware updates. This is THE player to get unless you’re going to opt for the PS3. Â And 199.99 is the price we’ve all been waiting for.